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For London-based Guy Battle, engineering is about politics and economics as much as it’s about technical issues. This holistic approach has made his firm, Battle McCarthy Consulting Engineers, a major voice in the green business revolution. In this podcast, Battle discusses buildings that breathe, sheds for Wal-Mart, and why CFO’s are his new best friends

In 1977, Bob Greenberg and his brother Richard founded R/GA — and helped pioneer the use of advanced motion graphics and digital special effects. The company first turned heads one year later with its title sequence for the movie Superman. R/GA went on to produce visual effects for some 4,000 commercials and 400 films, including Alien and Predator. Almost 30 years later, Greenberg is still pushing the edges — of marketing and advertising. Now a multiplatform ad agency, R/GA has helped brands like Nike, Purina, Nokia, and Target change the way they engage their customers